Quick Summary
If you’re short on time, here’s a snapshot of the 7 best B2B SaaS content writing agencies in 2025 and what they’re best known for:
- RankingPen: BOFU-focused, product-led content that converts high-intent readers.
- Quoleady: Turns SaaS blogs into consistent lead-generation engines.
- Siege Media: Full-service, enterprise-ready content marketing with scale.
- Animalz: Long-form, thought leadership content that builds trust and authority.
- Omniscient Digital: Data-driven, SEO-first strategies for sustainable SaaS growth.
- Grow and Convert: Conversion-focused content that prioritizes high-intent keywords.
- Codeless: ROI-driven, long-form SEO content designed for long-term visibility.
Tired of Content That Looks Like It Was Written by AI?
If you’ve hired writers or agencies in the past only to get surface-level content that AI could have written in minutes, you have a valid reason to be here.
SaaS content writing today demands deep product understanding, strategic SEO thinking, and the ability to connect features to real buyer problems. Without this, your content becomes noise instead of a revenue driver.
To save you from wasting another quarter on ineffective content, we’ve compiled a list of the 7 best B2B SaaS content writing agencies that know saas inside out.
What a B2B SaaS Content Writing Agency Really Looks Like
A B2B SaaS content writing agency is a team that specializes in creating content exclusively for software-as-a-service (SaaS) companies selling to other businesses. Because of this focus, they know they’re not just writing to rank on Google or fill up a blog calendar, they’re writing with a clear purpose: helping SaaS brands get more subscribers, convert free users into paying customers, and drive revenue growth.
That’s why the content they produce is usually product-led, meaning it connects your product’s features directly to the problems buyers are trying to solve. These product-led assets often include B2B SaaS content writing services like blog posts, landing pages, thought leadership pieces, case studies, and other strategic written materials.
Some things you should expect from a good B2B SaaS content writing agency include:
- Deep understanding of the B2B buyer’s journey (awareness, consideration, decision).
- Ability to create content across the funnel , from TOFU (top of funnel) educational blogs, MOFU product led content, to BOFU (bottom of funnel) product comparisons.
- SaaS-specific SEO expertise that balances keyword strategy with real buyer intent.
- The skill to turn technical features into business value that resonates with decision-makers.
So, when next you come across the phrase “B2B SaaS content writing agency,” know it’s not just another marketing buzzword. It’s a partner that helps SaaS businesses turn content into a predictable growth engine.
Why You Should Consider a B2B SaaS Content Writing Agency in 2025
With more than 30,000 SaaS companies and AI lowering the barrier to entry, the market is noisier than ever. To stand out in 2025, SaaS brands need content that drives real growth.
Here’s why working with a B2B SaaS content writing agency matters:
Quality Content
An agency’s reputation depends entirely on client success. Your win means more case studies, referrals, and credibility. They cannot afford to deliver weak work, so they focus on creating strategically rich content that drives business results.
Speed and Scalability
Search engines reward consistency. Trying to do it yourself or relying on a single freelancer often leads to burnout or missed opportunities. A SaaS agency has a team of writers, editors, and strategists working together, which ensures scalable output without sacrificing quality.
Accountability
With freelancers, deadlines can slip. Agencies operate with process-driven accountability: editorial calendars, structured reviews, and measurable deliverables that keep your content machine moving.
Strategic Depth
A strong SaaS agency does more than write words. They bring SaaS-first SEO expertise, an understanding of buyer psychology, and the ability to connect your product features to real customer pain points. That means content that generates pipeline, not just traffic.
Best B2B SaaS Content Writing Agencies in 2025
We’ve added typical pricing ranges, drawn from public benchmarks and agency roundups, so you can compare the prices of B2B SaaS content writing services at a glance.
| S/N | Agency | Best For | Typical Pricing | Key Services | Notable Clients |
| 1 | RankingPen | SaaS brands needing BOFU, product-led content that converts high-intent readers | Between $800 to $3500 per month. (Monthly Retainer Packages) | BOFU content, product-led blogs, landing pages, strategy sprints | TripleDart, BreakingB2B, Creditsuite |
| 2 | Quoleady | SaaS brands that want blogs to act as lead-generation engines | $500 – $1,200 per post or custom monthly packages | Full-cycle blog production, planning & strategy, editing, link building | Intuit, Amazon |
| 3 | Siege Media | SaaS brands looking for proven, full-service content at enterprise scale | Not publicly listed (industry peers in this tier often start $8K+/mo) | Blog content, content strategy, link building | Zendesk, Instacart, Zapier |
| 4 | Animalz | SaaS brands that want long-form, thought leadership content to build trust | ~$10,000 +/month (starting point for enterprise retainers) | Brand awareness, thought leadership, lead-gen content, strategy | Google, Amazon, GoDaddy |
| 5 | Omniscient Digital | B2B software companies scaling revenue through organic growth | Not publicly listed | Analytics, SEO strategy, programmatic SEO, content production | Order.co, Jasper |
| 6 | Grow and Convert | SaaS brands prioritizing conversions over traffic vanity metrics | ~$10,000 +/month (public interviews and roundups cite this as a base retainer) | SEO & content writing, conversion optimization, landing pages, PPC | Avoma, Troops, Use Insider |
| 7 | Codeless | SaaS brands needing ROI-driven, long-form SEO content | Starts around $7,500 /month for ~5 blog posts; can scale past $20,000+ depending on volume | Content creation, SEO, distribution, CMS integration | Remote, Miro, monday.com |
1. RankingPen
RankingPen is a B2B SaaS content writing agency founded by Tunde Rasheed, an expert product-led writer who has spent over three years in the B2B SaaS industry helping brands translate complex products into content that wins customers.
As founder and head of content, Tunde ensures that no piece leaving RankingPen falls below standard.
At RankingPen, content creation follows a research-driven, product-led process:
- Deep Topic Research: Before writing, the team becomes subject-matter fluent. This starts with exploring platforms like YouTube for expert explainers and real demonstrations.
- Community Insights: Reddit discussions are mined to uncover the actual pain points, language, and terms SaaS buyers use. This ensures content speaks the way real users speak.
- Validation & Sources: Initial answers are cross-checked with credible sources, industry papers, and verified insights to avoid shallow or inaccurate claims.
- Strategic Outlines: With the pain points clear, outlines are shaped to tie product features directly to buyer problems, with room for SME interviews if needed.
- Competitive Gap Analysis: SERPs are reviewed to identify competitor blind spots, ensuring each piece has a unique angle that stands out.
The result? Product-led content that doesn’t just rank but connects features to real buyer needs.
That’s why RankingPen consistently earns reviews like these:
RankingPen vs Traditional Agencies
| RankingPen | Traditional Agencies | |
| Focus | SaaS-specific, product-led | General industries |
| Depth | Buyer pain points + product context | Surface-level SEO |
| Output | BOFU content that converts | TOFU blogs that chase traffic |
| Process | Research + SME + gap analysis | Keyword stuffing + templates |
Best For
SaaS brands needing product-led, BOFU-focused content that converts high-intent readers.
Founder
Tunde Rasheed
Key Services
- BOFU content creation (comparison pages, “vs” and alternative lists)
- Product-led blog posts
- Content strategy sprints
- Landing page copywriting
Notable Clients
TripleDart, BreakingB2B, Creditsuite
Key Result
- Ranked a 1k+ search volume keyword at #2 on Google within just 8 hours without the use of backlinks or paid ads
- Consistently delivers product-led content that ranks, resonates, and converts
2. Quoleady
Quoleady is one of those agencies that knows how to take a SaaS blog from “just publishing” to pulling in leads on autopilot.
Their process is simple but effective: start by digging deep into the market and competitors to find the angles that actually move the needle, then create content that blends SEO with storytelling and sales psychology.
The result is content that doesn’t just bring traffic but converts readers into pipeline. No surprise they’ve been featured by heavyweights like HubSpot and Zapier.
Best For
SaaS brands that want their blog to act less like a library and more like a lead-generation engine.
Founder
Olga Mykhoparkina
Key Services
- Full-cycle SaaS blog content production
- SaaS content planning and strategy
- Content writing and editing
- Link building
Notable Clients
Intuit, Amazon
Key Result
- Achieved 10,000+ users in 90 days for a Founders Fund–backed startup
- Delivered a 149% increase in conversion rate for Spring Health
3. Siege Media
Siege Media is a well-established SaaS content writing agency with more than a decade of experience building content engines for high-growth brands.
Their team combines strategists, editors, designers, developers, and SEO professionals to create content that doesn’t just rank but also drives measurable ROI.
What sets them apart is their end-to-end approach: from keyword research to content creation, design, promotion, and performance tracking, they cover the full cycle so clients can focus on scaling.
Best For
SaaS brands that want a proven, full-service content partner with the scale and systems to deliver at enterprise level.
Founder
Ross Hudgens
Key Services
- SaaS blog content production
- SaaS content strategy and marketing
- Link building
Notable Clients
Zendesk, Instacart, Zapier
Key Result
- Delivered a 94% lift in organic traffic and earned 10,765+ backlinks for Zendesk in just one year
- Helped Instacart achieve a 356% increase in traffic value and a 350% surge in organic traffic over the course of their engagement
4. Animalz
Animalz is one of the most recognized names in SaaS content writing, known for producing educational, long-form content that builds both trust and authority.
Since 2015, they’ve partnered with major brands like Google, Amazon, and GoDaddy, proving their ability to handle content at scale while still keeping quality intact.
What makes Animalz stand out is their focus on customer-centric storytelling. Their writers and strategists dig deep into what audiences actually care about, then create thought leadership and growth-focused content that positions SaaS companies as go-to experts in their space.
Best For
SaaS brands that want high-authority, long-form content to strengthen trust and build thought leadership.
Founder
Ty Magnin
Key Services
- Brand awareness campaigns
- Lead generation content
- Thought leadership articles
- Content marketing strategy
Notable Clients
Google, Intercom, GoDaddy, Zendesk, Retool, Amplitude
Key Result
- Created a printed book for Unit21 that generated millions in pipeline within six months.
- Helped Preply launch a persona-focused SEO strategy that delivered 25,000 new monthly visitors and boosted conversions.
5. Omniscient Digital
Omniscient Digital is a content marketing agency that blends SaaS growth expertise with data-driven strategy.
Founded in 2019, the team has quickly earned the trust of leading brands like Adobe, Loom, and TikTok by proving that high-quality content can be a direct driver of revenue growth. What makes Omniscient stand out is their ability to pair SEO strategy with experimentation.
Their team combines analytics, content production, and programmatic SEO to deliver scalable growth strategies that balance performance and quality. For SaaS companies, that means not just traffic, but measurable business outcomes.
Best For
B2B software companies that want to scale revenue growth through organic traffic.
Founder
Alex Birkett and David Ly Khim
Key Services
- Digital analytics
- SEO strategy development
- Content production and optimization
- Programmatic SEO
- Link building
Notable Clients
Order.co, Jasper
Key Result
- Order.co: Organic blog sessions surged 1,682%, blog conversions rose 13×, and keyword visibility expanded massively with over 1,895 first-page keywords by the end of Year 2
- Jasper: After a domain migration, organic blog sessions grew 810%, and product signups from the blog jumped 400×, generating over $4 M in ARR
6. Grow and Convert
Grow and Convert is a B2B SaaS content agency that puts conversion first.
Since 2015, they’ve been helping SaaS brands rank for high-value keywords and create product-focused content that speaks directly to buyer intent.
Unlike agencies that chase traffic with broad, low-quality keywords, Grow and Convert zeroes in on the high-intent searches that actually drive sign-ups and sales. Their approach combines SEO strategy, conversion-focused copywriting, and content promotion to help SaaS companies turn content into a predictable growth channel.
Best For
SaaS companies that want SEO and content tied directly to conversions, not just traffic.
Founder
Devesh Khanal and Benji Hyam
Key Services
- Conversion optimization
- SEO and content writing
- Landing page copywriting
- Content marketing workshops
- PPC services
Notable Clients
Avoma, Troops, Use Insider
Key Result
- Drove +1,745 free trial signups and +232,493 organic sessions for a self-serve B2B SaaS client.
- Achieved top-three rankings for over 26 buying-intent keywords for a demo-based B2B SaaS brand
7. Codeless
Codeless is a SaaS content writing agency built around one promise: long-form SEO content that drives measurable ROI.
Their team of writers, designers, SEO specialists, and marketers produces hundreds of search-ranking articles every month, even in some of the most competitive SaaS niches.
What makes Codeless stand out is their ability to combine writing, design, video, and PR into a single strategy. The result is content that not only ranks but also builds authority, strengthens brand presence, and delivers long-term ROI for SaaS businesses.
Best For
SaaS companies that need high-quality, business-oriented long-form content designed for sustainable growth.
Founder
Brad Smith
Key Services
- Content creation
- SEO optimization
- Editing and proofreading
- Content distribution
- CMS integration
Notable Clients
Remote, Miro, monday.com
Key Result
- Remote: Boosted keyword visibility by 96.15%, adding 12,961 organic keywords in just six months
- Miro: Produced long-form content ranking for 28,000 keywords, with 2,400 hitting page one and 4,000+ new referring domains
Frequently Asked Questions
How much does a B2B SaaS content writing agency cost in 2025?
Typical pricing ranges from $150–$1,200 per long-form post to $800–$20,000+ per month for full-service retainers. Agencies like Rankingpen often start around $800/month, while Codeless begins near $7,500/month. See the updated table above for typical ranges.
What exactly does a B2B SaaS content writing agency do?
These agencies help SaaS companies attract, nurture, and convert customers through:
>Product-led blog posts and landing pages that connect features to buyer pain points
>Thought leadership and case studies to build authority
>SEO strategy and analytics designed for the B2B SaaS buyer journey
Unlike general marketing agencies, they specialize in SaaS funnels and subscription-based growth.
Which is actually better: a SaaS content writing agency or a freelance writer?
For one-off needs, a skilled freelancer can be cost-effective.
For consistent, growth-focused SaaS content, agencies usually win. Here’s why:
SaaS Content Agency
>Team bandwidth for continuous publishing and SEO strategy
>Built-in strategy: keyword research, SME interviews, competitor gap analysis
>Process-driven accountability (editorial calendars, layered editing, KPIs)
Freelance Writer
>Lower per-post cost
>Flexible for ad-hoc projects
>Limited bandwidth and less built-in strategic depth
Bottom line: if you need predictable growth and multi-channel campaigns, agencies deliver stronger long-term ROI.
What are the content writing services most helpful for SaaS lead generation?
Several content types consistently drive qualified leads for B2B SaaS brands:
>Product-led blog posts & comparison pages – show how your solution solves buyer problems and capture high-intent traffic
>Case studies & customer stories – prove real-world ROI and build trust with decision-makers
>SEO-optimized landing pages – convert visitors from ads or organic searches into free trials or demos
>Email nurture sequences & gated assets – keep prospects engaged until they’re ready to buy
>Thought leadership articles & guides – strengthen credibility and keep your brand top of mind during long sales cycles
A strong agency integrates these into a full-funnel strategy so each piece supports both lead generation and eventual conversion.
Who creates SEO-optimized articles for complex industries?
Specialized B2B SaaS content writing agencies are built for this.
Teams at agencies such as Rankingpen, Animalz, Codeless, and Omniscient Digital employ experienced writers, editors, and subject-matter experts who:
>Research complex technical topics until they are fluent
>Collaborate with your product or engineering team to ensure accuracy
>Map SEO strategy to high-intent keywords that match buyer needs
>Produce long-form, structured content that both ranks and converts
This combination of deep industry understanding and advanced SEO skills makes them ideal for industries like fintech, cybersecurity, healthcare tech, AI, and enterprise SaaS where a generalist writer may struggle.
What are the best options for customized copywriting focused on sales for B2B software?
For sales-driven copy (not just blogs), the best options are agencies or writers who combine conversion copywriting with deep SaaS product knowledge.
Consider:
>Grow and Convert – known for conversion-focused landing pages and product-led content that speaks directly to buyer intent.
>RankingPen – specializes in BOFU copy like comparison pages, “alternative to” guides, and SaaS sales landing pages.
>Specialist SaaS conversion copywriters – experienced freelancers or micro-agencies who focus exclusively on persuasive copy (emails, landing pages, demo sign-up flows) and often work with product marketing teams.
Look for teams skilled in user research, message testing, and sales psychology—not just keyword SEO—to ensure your copy turns readers into paying customers.
Conclusion
The best B2B SaaS content writing agency is the one that helps you turn content into real growth, not just clicks. All the agencies on this list bring value, but if you want BOFU-focused, product-led content that converts high-intent readers, RankingPen is built for that. Start with a Free SaaS Content Audit Here.
