B2B SaaS Content Writing Services Built to Convert
Most writers can fill a blog. Few can create SaaS content that attracts the right buyers, builds trust, and turns traffic into free trials, demos, and paying customers.
At RankingPen, we specialize in B2B SaaS content writing services designed for one thing: growth. From strategy to comparison pages to landing copy, every word is built with buyer intent in mind.
SaaS Content Strategy & Keyword Planning
Set the direction before you write a word.
This foundational service helps you identify what content to create, what keywords to target, and how to structure your editorial roadmap.
Ideal for: New SaaS startups or teams tired of guessing what to write
Includes:
- TOFU, MOFU, BOFU keyword + topic research
- Editorial calendar (Notion or Sheets)
- Funnel-stage content mapping
- Content structure & CTA planning
- Competitor content gap analysis
At RankingPen, we’ll give you a 6-month roadmap that shows exactly what content to create, what keywords to target, and how to turn that content into signups.
SEO Blog Writing for SaaS Brands
Rank for the right terms. Convert the right buyers.
We create search-optimized blog content that supports your SEO strategy and showcases your product.
What we write:
- Product-led blog posts
- Feature tutorials and use case breakdowns
- Insight-driven industry articles
- BOFU blog content with natural CTAs
- Keyword-focused listicles and how-tos
How we write:
- G2, Reddit & YouTube research
- Customer-aware storytelling
- Visual structuring (H2s, bullets, screenshots, etc.)
- Internal links + meta optimization
- Clear takeaways and soft CTAs
This is B2B SaaS content writing done with buyer intent in mind.
Comparison Pages & Alternatives Content
Turn competitor traffic into your conversions.
When someone Googles “Tool A vs Tool B,” they’re ready to buy. We’ll help you own that decision moment with honest, persuasive, conversion-focused content.
We create:
- “Product A vs Product B” pages
- “Best [X tools]” listicles
- “Top Alternatives to [Competitor]”
- Competitive replacement pages
- Vertical-specific solution comparisons
Why they matter:
- Highest buyer intent (BOFU)
- Positions your product at the moment of decision
- Supports SEO, sales, and retargeting funnels
Use Case Content & Product-Led Pages
Show how your product solves real problems.
These are the in-between pieces that educate buyers while showing them exactly how your SaaS works.
We write:
- “How to [do task] with [your product]”
- Role- or industry-specific use cases
- Integrations, workflows, and real-life scenarios
- Feature deep-dives & user journey walkthroughs
Best used for: Activation, education, onboarding, SEO, and product marketing
At RankingPen, we craft detailed, role-specific and industry-specific content that educates while naturally showcasing your product in action.
Landing Pages & Microsite Copy
Conversion-ready pages for launches, features, and signups.
Your landing pages should do more than explain, they should convert. We write clear, structured landing pages that make it easy for your buyer to say yes — whether it’s for your newest feature, lead magnet, or waitlist.
What’s included:
- Headline copy
- Benefit stacks
- Social proof elements
- CTA optimization
- Microcopy & structure suggestions
